Automotive Advertising Agency - Car Dealer Advertising & Marketing

Paul recently dazzled the crowd at the Motor Dealers Association conference in Alberta. Here's what Todd Phillips from CanadianAutoDealer.ca wrote on Paul's talk.

"Day two kicked off with a rousing round of cheering and applause initiated by Paul Potratz, the dynamic leader of Potratz Advertising, and a widely regarded digital marketing expert.

Recognizing the early morning slot wasn’t to his advantage, Potratz got dealers up and moving and then set out to get them thinking. “Today I am going to talk about driving your profits up,” says Potratz. “I’m not going to talk about things you can’t do.”

That was music to the ears of many dealers, and then he led them through some tips on how to achieve better results through better marketing. “You can go back to your dealership and implement it without a vendor,” he says.

He says dealers need to first start by redefining who they are competing with. It’s not the dealer around the corner or in the next town. You are competing for the scarce amount of available time that consumers have available for you. “Everybody is your competition,” he says. “We can’t add more time.”

Because of the fast-paced lives we now lead, dealers need to adapt to this pace of information exchange in the on-demand economy.

Potratz also reinforced the need for dealers to start cranking out more video. “You need to have video,” says Potratz. People buy from people, so put your people in the videos, he says.

He also passed on some practical tips about how to find out what keywords people are searching for in your market to help better tailor your Google keywords purchase strategy. “Don’t limit your future by celebrating yesterday’s profits,” says Potratz."

Read Todd's full article at http://canadianautodealer.ca/2013/05/video-social-media-hot-topics-at-alberta-dealer-event/

Creepy but Oh So Sexy?

Potratz — Tue, 07 May 2013 15:23:59 +0000

Categories: portfolio-category/think-tank-tuesday/

Think Tank Tuesday

Tags: authority clients customers home more sale sell strategy tank think tuesday want why

Pin Point Desires from Other Online Data

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Do You Cater to Clients or Customers?

Potratz — Tue, 30 Apr 2013 13:51:03 +0000

Categories: portfolio-category/think-tank-tuesday/

Think Tank Tuesday

Tags: authority clients customers home more sale sell strategy tank think tuesday want why

How do you refer to the people that pay your bills and why the difference is important.

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Paul to Speak at MDA Alberta

Potratz — Fri, 26 Apr 2013 19:29:47 +0000

Categories: portfolio-category/think-tank-tuesday/

News

Tags: Ad Agency Automotive Ad Agency automotive advertising Automotive Advertising Agency automotive advertising company Automotive Marketing automotive marketing agency Automotive Social Media Automotive Social Media Agency Marketing.Automotive Social Media Marketing Car Advertising Agency car advertising company car dealership marketing interactive automotive ad agency mda motor dealers association Potratz Potratz Partners Advertising Potratz Social Media Auto Dealer Social Media Marketing

Paul Potratz, founder and COO will be speaking as part of MDA’s all-star line-up. The Motor Dealers’ Association of Alberta is holding the 2013 Convention May 4-6, at the Fairmont in Banff Springs. Paul’s presentation will focus on how dealers can leverage the explosive boom of mobile marketing, social gaming marketing and social selling, and [...]

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