Celebrating Yesterday's Profits and Strategies"
Potratz researches your market, your dealership's unique selling proposition, your past clients and competing dealers in and surrounding your market. Then we design custom creative that represents your brand and speaks to your past and future clients.
If you want to stand out and be the market leader, then you need a unique look and presence. Our graphic designers and copywriters have been extensively trained by our own internal demand generation training team to ensure your custom ads provide the highest conversion.
Over Other Honda Dealers, As Well As Over Competitive Brands
Wyatt Vince, Madison Honda
and Lowest Cost Per Lead
Potratz has been creating and optimizing automotive digital marketing campaigns longer than any other agency or firm in the United States and Canada. With our years of experience, continued A/B testing, and heat mapping studies, we provide the highest conversion on leads at the lowest cost. In fact, in a recent study, Potratz cost per lead was 71% less than our closest competitor. Yes we cost more per month up front but what we produce in leads reduces a dealers lead cost drastically. After all leads is what you are paying for…right? So why not get the best quality leads at the lowest cost.
Outside The Box And Provides A Measurable Return On Your SEM Budget.
Driving Sales Customer Review
When a shopper visits your website and expresses interest in a specific vehicle or multiple new and/or used vehicles, our technology will show those exact vehicles to them on 91-94% of all websites after they leave your website.
This is only the beginning of our technology capability. If the individual showed interest in a payment calculator the technology will target them with next "Sales Logic" messages. The shopper would start seeing text, display and video* messages to "Value Their Trade", "Get Pre Approved" and "Similar Vehicles". Sales Logic Retargeting also knows the individual's Geo-Location and offers can be more/less aggressive based on distance to your dealership. This is only one of our "Retargeting Technologies." We have nine others that we will explain to you on your demo.
Ryan Norris, Ertely Kia
In real time your New and Used inventory, Service Savings Coupons and every last page of your website is cataloged. When a shopper in your geographic target enters a search term string that matches a vehicle in your inventory, an ad is written in real time matching the exact search term the individual typed, and presented to them within the paid search area.
When the individual clicks the ad it will direct them to the specific vehicle that matched their search. Dynamic search has proven to produce the highest conversion at the lowest cost. Typical lead can cost $0.76 with a 100% conversion. That is $0.76 for the email, name and phone number of a lead who is highly motivated to purchase.
Potratz Account Managers, Client Coordinators, SEM Managers and SEM Coordinators are all extensively trained by our internal corporate trainers. These individuals have all passed four Google Certifications and they continue to learn, train and pass required test every 90 days. You can be assured they are up to date and understand the latest algorithms, OEM rebates, vehicle models and technology. This ensures you have the best campaigns in the industry. Our SEM team will never use the words "it depends" they know exactly what is happening and what needs to happen to guarantee the highest ROMI "return on marketing investment". Your account team is always available and your monthly marketing meetings are very informative with actionable steps that matter.
Look Forward To Setting Even More Records.
Driving Sales Customer Review
Only available to Potratz clients are Beta Testing Programs on Google, Yahoo, Bing, Facebook and Marketo. These programs are offered only to our clients in automotive and the results are shared to determine the success of each program. This is one more way our clients stay three steps ahead of the industry and competing dealers. All clients are required to sign a non-disclosure agreement about the programs. Truth be told our clients don't like to share the secrets to their success anyway, so that works out just fine.
Car shoppers rely heavily on their smart phones when shopping for a vehicle or when needing service. When was the last time you saw a shopper in your showroom on their smart phone, researching price and availability? Imagine if you could deliver specific call to action ads to car shoppers in competing dealers' showroom or service area. Well then, it's a dream come true, since we do it and with pin-point accuracy. We can target shoppers ready to buy based on the geo-location of the mobile device. It's creepy, but oh so sexy if you are a Potratz client.
More Ways Potratz Can Improve Your Dealership
