About Us
Who We Are
Potratz is a digital automotive advertising agency that works with auto dealers in integrating digital marketing with traditional marketing. Potratz develops marketing campaigns that are consistent across all media platforms and have lasting effect which in turn reduces advertising waste and increases brand awareness. If you work for an automotive dealership and if you have several different messages across the multiple advertising platforms you utilize then we should talk. If you feel like you are being left behind in digital and behavioral marketing then we should talk.
What We Do
At Potratz, we don't just stop at driving traffic to your dealership. We create opportunities to build long-lasting relationships with customers. We do this through on-site webinars and training events for managers & sales teams, offering expertise in new media, mobile, video search, Search Engine Marketing, retargeting, custom websites and all aspects of traditional media including TV, radio, newspaper, direct mail and email as well. We get involved with each one of our dealers on a personal level. We empower and educate our dealer partners with valuable market and media consumption information that in turn helps develop long lasting results. Whether you're new to the interactive world or a longtime technology user, we will work with you to develop a strategy with a consistent campaign message across traditional and new media platforms.
Where We Came From
In 2003, Paul Potratz founded Potratz Partners Advertising. Building on his experience in advertising and the automotive industry, he developed relationships with dealers across the country, from single-point rural dealerships to multi-rooftop, multi-point dealerships. When we entered the picture, many successful traditional agencies existed. While we knew we had to offer traditional, we felt and knew there was much more that could be done in automotive marketing, and our passion was for the digital and online world. Even before the big internet boom, we were already going beyond traditional advertising to include interactive efforts, partnering with Overture* and Classmates.com while internet marketing was still in its early stages. We've evolved from a pioneer in interactive automotive marketing to the industry leader in digital automotive marketing.