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The Importance of Design in Automotive Digital Marketing

The Importance of Design in Automotive Digital Marketing

One of the major challenges in an agency is working with clients to help them understand the potential impact of all aspects of a campaign: strong copywriting, great keywords and ad placement, and just as important – visually engaging, and memorable design. Each of these aspects plays a major role in the success of any […]
The POTRATZ Fish Award

The POTRATZ Fish Award

Who went the extra mile for our clients or a fellow team member? Who had a great attitude all week? Who was able to brighten up everyone's day?During our weekly staff meetings, each team member votes for the Fish Award winner. The criteria? They display one or more of these four principles:Play: Have fun! Make […]
Being an Auto Lifesaver: Using FAQs to Increase Bottom Lines and Customer Loyalty

Being an Auto Lifesaver: Using FAQs to Increase Bottom Lines and Customer Loyalty

Picture this: you’re in a situation where you don’t know what to do. Maybe you have an important decision to make or need to fix something. When you need an answer, how do you get it?  In situations like these, I always turn to someone who has worked through the problem in the past. I […]
Potratz To Launch New Live Web Series

Potratz To Launch New Live Web Series

On January 22 at 3:00PM, Potratz – a full service automotive marketing agency– is set to launch its latest web series, Digital Marketing Dialogue. The series will feature live discussions on best practices associated with all aspects of digital marketing. Sarah Adamo and Renee Benedetti, Search Engine Marketing Managers for Potratz, will host the new bi-weekly […]
Mobile Trends In Marketing

Mobile Trends In Marketing

  Throughout the automotive marketing industry we have seen potential buyers adjust their shopping trends. Buyers have begun to migrate from traditional desktops to their smartphones and mobile devices. To support this trend, it is crucial to have a mobile strategy in place for all automotive dealers. Danny Brown of American Express OPEN states that, […]
Are You a Planner or Do You Live in the Now?

Are You a Planner or Do You Live in the Now?

Are you the type of person who plans every aspect of your life, months or even years in advance? Or are you the type of person that does everything on a whim? I've always considered myself the latter in my personal life because I like the thrill of spontaneous plans. However, I take a different […]
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