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Rules of Engagement

Rules of Engagement

  How engaged are your customers?  As more and more ads appear on the Internet daily, it’s important for yours to stand out.  The growth of online marketing has been substantial in the last few years, and it is necessary to stay on top of industry trends to remain competitive.  The key to capturing consumers […]
Are You Missing Leads and Losing Sales?

Are You Missing Leads and Losing Sales?

Do you lose more leads the farther you progress down the sales funnel? You might have this problem, learn how to correct it and make sure that you don’t miss out on potential sales.
Not Your Father’s Google Ads

Not Your Father’s Google Ads

    “We are always testing things,” said Amit Singhal, keynote speaker at the Search Marketing Expo and Senior Vice President of Search at Google.  “We have to experiment with things and let the data tell us what to do.” Recently, Google users have seen business locations, phone numbers, links and even company ratings popping […]
The POTRATZ Fish Award

The POTRATZ Fish Award

Who went the extra mile for our clients or a fellow team member? Who had a great attitude all week? Who was able to brighten up everyone's day?During our weekly staff meetings, each team member votes for the Fish Award winner. The criteria? They display one or more of these four principles:Play: Have fun! Make […]
Being an Auto Lifesaver: Using FAQs to Increase Bottom Lines and Customer Loyalty

Being an Auto Lifesaver: Using FAQs to Increase Bottom Lines and Customer Loyalty

Picture this: you’re in a situation where you don’t know what to do. Maybe you have an important decision to make or need to fix something. When you need an answer, how do you get it?  In situations like these, I always turn to someone who has worked through the problem in the past. I […]
Potratz To Launch New Live Web Series

Potratz To Launch New Live Web Series

On January 22 at 3:00PM, Potratz – a full service automotive marketing agency– is set to launch its latest web series, Digital Marketing Dialogue. The series will feature live discussions on best practices associated with all aspects of digital marketing. Sarah Adamo and Renee Benedetti, Search Engine Marketing Managers for Potratz, will host the new bi-weekly […]
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