I've been looking at several car dealership websites recently and found that many of them are packed with so much content that the average user doesn't even know where to go. Sometimes dealers throw in so many features onto their websites that they completely miss potential leads who are looking for a specific model and are turned off because they can't find what they're looking for fast en0ugh. That is where a landing page comes into play: a clean, simple page just displaying one specific special with a form to fill out to convert leads for potential car buyers.

A landing page stands outside your main website so you can drive clicks right to that page; a custom URL works well. You can promote this landing page in pay-per-click search, display ads, Twitter, Facebook, press releases, targeted emails, etc. This simple page pushes people to convert right away and sees more results since people go right to this page without having to click around much on your website to find what they want.

Landing pages also help to drive up SEO for your dealership since they contain relevant keywords and link back to your site. They're fairly simple to set up, but you want to make sure that you have appealing graphics and copy to grab people's attention and call them to action to convert. At Potratz, we have seen success with landing pages for our dealers. Talk to us today about creating landing pages to drive leads for your dealership.

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