Google Analytics, long a valued tool for measuring website traffic, recently announced the addition of Real-Time analytics to provide to-the-minute updates of traffic to your website. This new tool brings many benefits for car dealers seeking to monitor website traffic closely as part of their online automotive marketing campaigns.

Previously, Google Analytics delayed reporting stats about website visitors. The main advantage of Real-Time is that dealers can log into their analytics dashboard at any time to see how many people are on then. Also, this shows specific locations where visitors are as well as the top viewed pages.

How can real-time analytics benefit a dealership’s website monitoring efforts? Here are a few ideas:

• Seeing immediate results from social media/blog posts
• Measuring effectiveness of ad campaigns as they go live (can even see how many people are on a specific landing page or come from a particular campaign)
• Watching website traffic while your TV ad is on to see if it is driving in visitors
• Satisfying the curiosity of any dealer who wants to keep on top of his website stats

Keeping track of where website visitors come from and what pages they look at is vital to any automotive advertising campaign. At Potratz, we monitor website activity closely for all of our dealers to measure the impact of our marketing campaigns. Talk to us today about starting a campaign for your dealership.

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