With each new emerging interactive media trend comes a new way for a car dealership to stay ahead of the curve and make connections with tech savvy customers. Within the past couple of years we have seen the arrival of Location Based Applications on mobile devices, but does your dealership have employees skilled at monitoring apps like FourSquare and Yelp for the opportunity to sell a car?

I almost guarantee that your employees have stopped taking cigarette breaks in favor of mobile phone breaks so that they can chit-chat or text message their loved ones. There is nothing wrong with staying in touch and I encourage everyone to play with these new features. However, how prepared is your dealership to answer a SMS or Text Message lead?

Social Media, Location Based Applications and Text Messages are examples of new technologies that have crept up on us that we are all adapting. These three forms of communication are all possible points for customers to enter your dealerships sales funnel. Is your Internet Department skilled enough to craft a campaign or strategy to capture these potential leads?

The Internet has been around for a couple of decades now and we have seen dealerships really begin to embrace a website centric model to marketing. The website it truly at the crux of any dealerships digital campaign. Where else are you supposed to drive SEO and SEM traffic to? But you do not start thinking about ways to incorporate the new emerging communication technologies into your game plan, then chances are that you are missing out on a tech savvy segment of the population.

Next time you see an employee on Facebook, FourSquare or Texting be sure to ask them how they can use their computer or cellphone to market themselves. Are you looking for a knowledgeable team that is ready and willing to evolve with your dealership and automotive marketing campaign, visit this page to see more information and contact us now.

Paul Potratz

July 21, 2011