Paul Rocks Alberta
"Day two kicked off with a rousing round of cheering and applause initiated by Paul Potratz, the dynamic leader of Potratz Advertising, and a widely regarded digital marketing expert.
Recognizing the early morning slot wasn’t to his advantage, Potratz got dealers up and moving and then set out to get them thinking. “Today I am going to talk about driving your profits up,” says Potratz. “I’m not going to talk about things you can’t do.”
That was music to the ears of many dealers, and then he led them through some tips on how to achieve better results through better marketing. “You can go back to your dealership and implement it without a vendor,” he says.
He says dealers need to first start by redefining who they are competing with. It’s not the dealer around the corner or in the next town. You are competing for the scarce amount of available time that consumers have available for you. “Everybody is your competition,” he says. “We can’t add more time.”
Because of the fast-paced lives we now lead, dealers need to adapt to this pace of information exchange in the on-demand economy.
Potratz also reinforced the need for dealers to start cranking out more video. “You need to have video,” says Potratz. People buy from people, so put your people in the videos, he says.
He also passed on some practical tips about how to find out what keywords people are searching for in your market to help better tailor your Google keywords purchase strategy. “Don’t limit your future by celebrating yesterday’s profits,” says Potratz."
Read Todd's full article at http://canadianautodealer.ca/2013/05/video-social-media-hot-topics-at-alberta-dealer-event/
