By: Felicia Mahabeer What Approach Do You Use? Have you ever been out shopping and had the salesperson ask you, “Are you going to buy this or what?” This once happened to me while I was shoe shopping. At first, I was put off by the frank question, but the urgency in his voice prompted […]

By: Jenn Mayer We’ve Heard It All Before. The Internet is changing the way we live, work, entertain, and market to our customers. We’ve seen how our changed habits have impacted the newspaper industry, and now experts are beginning to predict the same fate for the television industry. Before you overhaul your ad campaigns, read […]

By: Lauryn Kowalski "Hands-Free” Technology System Becomes “Eyes-Free” Technology System This week at the Apple Worldwide Developers Conference in San Francisco, Senior Vice President of iPhone software made an announcement that Apple plans on taking our driving experience to a whole new level by incorporating Siri and the new iOS 6 operating system into several […]

By Dan Vincent Giving Back to the Community As a local car dealer one of your main priorities should be to establish a strong community presence. Doing so is a great way to ensure that members of the community know of your dealership for the right reasons. Why not take a different approach than all […]

Facebook is starting June out with a bang! The social media platform has rolled out some great new features that are sure to help dealerships improve their social media marketing strategy. Facebook Admin Roles When Facebook Pages first began, each page had administrators and fans. This meant that users of a certain page either had […]

By: Yasmine Syed In a nutshell: fuel economy. According to a new study conducted by Consumer Reports National Research Center, thirty-seven percent of study participants cited “fuel economy” as their leading consideration in car shopping. Quality was the second most important factor, trailed by safety and value. A sizable two-thirds of respondents said that they […]