It’s no secret that the Internet is the new way consumers are both researching and purchasing various items. However, the question remains, how do you ensure your product is the one being seen by consumers? The answer: clickable banner ads. Banner ads, more commonly known as display ads, are ads that show up on various […]

By: Jenn Mayer As November looms closer and closer, talk of the presidential campaign is louder than ever. In this age, candidates don’t just campaign through televised debates and rallies. Rather, they take advantage of digital, email, and text message campaigns – just as you should. Their hits and misses in digitally interacting with their […]

By: Kimberly Roselle Enunciate, Articulate, and SPIT IT OUT! This is what the director used to say to me, when I was in the theatre. This was the best advice I have been given. When it comes to marketing it is not just about what you are saying but how you say it. Imagine walking […]

Anyone who is a real techno-geek about this stuff knows that there are two primary types of ads you can run through Google: text ads on the search network, and display ads on the display network. Traditional text-based ads can only be run alongside unpaid organic search result listings on Google.com or other websites they […]

Facebook is the second most used website in the entire world, after Google (http://www.alexa.com/topsites), and one in five clicks in the U.S. are made on Facebook. So why did GM decide to pull its advertising campaign just days before the much talked about IPO of this revolutionary company? GM claims that the campaign didn’t result […]

By: Justine Cervenka Think just because they didn’t click on your ad that they’re not converting? Think again! Finally after many years of trying to track brand focused advertising and its correlation to conversions there was a study done by Pretarget and ComScore that may have an impact on how we measure success of a […]