Google Panda refers to changes made in search algorithms used to improve Google search results. The changes took effect in early 2011 and continue to be tweaked and changed by Google in order to give the user the best search results possible. The new machine-learning algorithm affects both page and website ranking in several ways, […]

By: Rob Morton There's no customer as valuable as a loyal customer. Bring them in to your dealership's service, parts and collision departments, and they are certain to stay with you when it's time for their next vehicle purchases. Search Engine Marketing is a great way to reach the casual customer, and get them in […]

By: Erin Miller I often find myself torn between the eco-friendly cars that preserve our environment, and the toys and muscle cars with the speed and power of yesteryear. Finally, Honda put together a new hybrid concept called the Mugen CR-Z RR that not only gives you fantastic eco-friendly fuel mileage (50 mpg in eco-mode) […]

By: Cathie Wright Newspaper circular ads are standard practice for most dealerships, and are easily recognized by auto consumers. With Google’s recent announcement that it will be offering online circular ads for retailers such as Best Buy and Macy’s, dealers now have the opportunity to use a format they’ve dominated in print to compete in […]

Upon opening the Apple.com website today, you will be greeted with the words “Apple has lost a visionary and creative genius, and the world has lost an amazing human being. Those of us who have been fortunate enough to know and work with Steve have lost a dear friend and an inspiring mentor. Steve leaves […]

Of course, this headline is no surprise to us here at Potratz. According to the article, “Interactive advertising revenues totaled a record $14.9 billion in the first half of 2011, a 23.2 percent increase over last year,” and “Digital ad spend growth has out-performed every other category measured. For some context: In the same period, […]