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Google Launches Real-Time Analytics
Google Analytics, long a valued tool for measuring website traffic, recently announced the addition of Real-Time analytics to provide to-the-minute updates of traffic to your website. This new tool brings many benefits for car dealers seeking to monitor website traffic closely as part of their online automotive marketing campaigns. Previously, Google Analytics delayed reporting stats […]
Facebook Changes, How They Affect Your Automotive Marketing Campaign
Facebook Changes Affecting Automotive Advertising Social Media Marketing and Site Changes for Automotive Advertising Facebook is an ever changing medium for social discourse with more than 750 million active users. On September 21st, the Facebook algorithm changed to no longer broadcast the most recent posts of friends and groups an individual is associated with. Instead […]
Don’t Get Stuck in a Hole with an “Too Good To Be True” Campaign.
Recently I came across an article about an incredibly large settlement that the American Suzuki Motor Corporation had been ordered to pay out to a dealer in Kansas City. Jeremy Franklin successfully sued American Suzuki, after his brother, Chad Franklin (also a Suzuki dealer) ran a campaign that offered “No Payments For Life.” Sounds too […]
Do you have a creative branding campaign? Possibly one out in left field?
I am not sure if anyone else has seen the new Kia Commercial for the 2012 Soul. The Hamsters are back, this time spawning dance battles with alien robots to LMFAO's "Party Rock Anthem" in an effort to "Share some Soul", the title of Kia's new campaign. Now while I love all of the things […]
Customer Service on Corporate Facebook Pages?
Recently an article from DrivingSales.com made it's way under my eyes. Since I am a Nissan and Facebook enthusiast, it was a delicious little treat to see two of my favorite things in an article together. It also intrigued me to see the figures of the decline in Customer Service Phone Line usage as compared […]
Goodbye Places Hello Foursquare
If you blinked you might have missed it. During one of Facebook’s changing privacy policies announcements it also quietly revealed Facebook Places is no more. The Facebook Places feature was unveiled a year ago and let users “check-in” to various locations. Many saw this as a serious threat to other social location services like Foursquare […]