Automotive Sales and Marketing professionals should be knowledgeable about the demographic, psychographic and lifestyle profiles of their respective markets, but what about technographics? Technographics is a way to understand your target audiences in terms of their level of participation online and the kinds of technologies they use. Understanding the technographics of a particular segment of […]

Where Google Wave and Google Buzz fell short before, Google+ presents a new take on social media and looks to prevail. One of the things going in Google’s favor is the familiar site design. Does the below picture look similar to you at all? Notice how Mark Zuckerberg’s profile is laid out in a similar […]

Start with a strategy so you can create a simple manageable measurable campaign, which serves your dealership’s goals. Define your goals, what do you need? Traffic to your website? New customers? Repeat business? Launching a new vehicle or service? Next you will need to conduct research to determine the most appropriate social media platforms relevant […]

The Facebook app BranchOut is shaping up to become a new venue for professionals to connect. What can this mean for the automotive marketing field? Well, this app could help increase professional network connections and boost discussions between the customers and the automotive marketing industry. By understanding your customers’ background and work environment you can […]

Have you ever looked back at the photo and realized “Hey it looks like little Jimmy is missing a foot!” Well now that picture can be fixed, with a little Creative Suite magic. Imagine the opportunities for your dealership. Your automotive marketing agency can transform photos. What sells cars? People sell cars and putting a […]

Do you remember shaking Polaroid pictures to help them develop? Would you use those pictures today in an automotive advertising campaign? What about video tape recorders, and a cathode ray tv, do you think these can truly showcase your dealership? As technology has evolved so has the equipment we use to capture the “moment.” What […]