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Take Advantage of Record Sales
How have your dealership’s sales been this year? If you said “better than expected”, you’re in the same boat as many dealerships in the country. Industry experts predict that U.S. auto sales per dealership may climb to a record in 2012. Annual sales per dealer will increase to an estimated 805 vehicles from a previous [...]
Put On Your Game Face: Why Your Face Says A Lot About Your Dealership
By: Hayley Berger When we think of intros we usually think of the song a baseball player walks out to, or a little :10 second clip before a TV show starts, but what about for car dealerships? What can an intro do for your dealership? People buy cars from friends, not dealerships You’ve heard this [...]
What is Ecoboost?
By: Nick Yocono You may have heard that you can’t have your cake and eat it, too. But that may not be true, at least when it comes to your new car’s engine. With gas prices continuing to rise, manufacturers have shifted away from the big engines in favor of smaller engines that produce improved [...]
Dealerships Benefit When Using Location-Based Social Media
By: Felicia Mahabeer Social media opportunities are everywhere these days, and they continue to soar in popularity. One social media trend that can benefit your dealership is location-based applications. For anyone not familiar, location–based applications allow users to find and “check-in” at various spots and share that information with those in their network. For example, [...]
The Always-Connected Digital Lifestyle: Friend or Foe?
By: Yasmine Syed Information and communication technology users are as diverse as the range of technology available today. The Pew Research Center’s "Internet & American Life Project" divides technology users into two core groups: "Motivated by Mobility” and "Stationary Media Majority”. The "Motivated by Mobility” group comprises 39% of the adult population. Their frequency of [...]
Have You checked In? Using foursquare In Your Dealership
By: Jenn Mayer I have to admit I am late to the foursquare game. Although the app was first launched in 2009, I have only recently joined. After moving away from my hometown earlier this year, I was forced to learn the ins and outs of a new state, new city, and a new neighborhood. [...]