A Well-Planned Automotive Social Media Campaign Want to see an example of an automaker getting on board with social media marketing? Buick is striving to appeal to the social media generation with its latest promotion, Quest for the Keys, integrating location-based social sites like Foursquare, Gowalla, and Facebook Places as well as Twitter and a […]

Marketing your Dealership's Service Center How much of your dealership’s advertising budget goes into promoting your Service Department? Often times it seems that Car Dealers put so much time into getting the Front End ready for Lights, Camera and Action that the Back End gets neglected. Promoting your Service and Parts Center as well as […]

Track Your Dealership's Facebook Following Ever wonder how many people really see what you post on your car dealership's Facebook page? Facebook recently added features to its Insights for business pages, offering new opportunities to see how people are connecting with pages. Now, you can see how many people saw a post or interacted with […]

Advice for Auto Dealerships Facing Recalls In the past few years, almost every auto manufacturer has announced some kind of recall for its vehicles. Your dealership needs to have a social media plan in place to minimize damage from the bad news and be proactive about fixing the problem. You can take advantage of social […]

Mobile Marketing at Your Dealership Mobile Marketing for Auto Dealers Does your dealership have a Mobile Marketing Campaign in place yet? Cell Phones have become necessities in every day life and are beginning to replace the more traditional land lines. Your dealership now has the power to get your Sales & Service Incentives directly into […]

Using Groupon to Promote Automotive Service Centers It might be difficult to sell cars using Groupon, but selling the services your Dealership provides would be a piece of cake. A Subaru Dealer in Seattle recently did Full Car Details for half price while a Ford Lincoln Mercury Dealer in Kansas City did a Brake Inspection, […]