As I stroll in at 9am I can’t help to feel a bit guilty, because my colleagues have been hard at work for the past half hour. As an intern my hours are slightly less than the regular crowd; not only do I enjoy the extra snooze time but this also means that I do […]

Heat mapping is an analytic tool that allows you to see where visitors are clicking on your website. Using this tool enables you to visualize different types of data, including which images, buttons and links people are clicking on. If one of your goals is to consistently improve the consumers’ website experience by analyzing their […]

Note to readers: spoiler alert in regards to Game of Thrones! They say that when you play the Game of Thrones either you win or you die. Thank goodness for us the same is not true for Search Engine Marketing with Google AdWords. In the world of advertising, many forms of media that an advertiser […]

  From a young age, students are taught that attending college will increase their chances of following a path to professional success. They are repeatedly told that by obtaining a degree, they will be eligible to grab hold of an entry-level salary, post-graduation, up to 40 percent higher than what they would be offered with […]

Have you ever been to a doctor’s appointment and felt as though your doctor was speaking in a foreign language when diagnosing you? Do you find yourself asking, “Can you repeat that in English Doc?” The frustration you feel is normal and happens due to miscommunications caused by unnecessary jargon. Industry buzzwords can be useful […]

Do you ever wonder what goes on behind the scenes at Potratz? You already know that we’re a full service advertising agency specializing in digital marketing, but what does that really tell you about us? Maybe you’re picturing the cast of Mad Men fast-forwarded through the decades, or maybe you’re simply thinking of The Office […]