With the popularity of Smart Phones like the iPhone, Android, and Blackberry, automotive dealerships now have the ability to reach a huge audience in a new and exciting way with Mobile Applications. These applications allow users to view a dealership’s inventory, check out their incentives, contact the dealership at the touch of their finger, and […]

Grading Your Dealership's Social Media Presence Many dealerships have begun to see the value in Social Marketing with Twitter, Facebook, and YouTube. While Social Networking is extremely beneficial for dealerships, you can’t expect to sell a car overnight using Facebook. So, how do dealerships know if the time and effort they put into social networking […]

Digg is a Social Network dedicated to sharing enlightening and entertaining content. On the surface the community seems disinterested in talking about your company's brand or product because they are more engaged with promoting content for conversation. If you're a neighborhood deli or car dealership how are you going to take advantage of the millions […]

While Facebook and YouTube are two of the top five most visited websites in the world, with Twitter close behind, it’s hard to believe that many automotive dealerships still aren’t utilizing Social Media to brand their business and network with potential customers (Alexa.com). After working with dozens of dealerships and discussing their concerns with Social […]

New Google Advertising Features for Dealerships Since Automotive traffic on a dealership’s lot has turned primarily into traffic on the Internet, advertising on the Web has become essential for dealerships. But, many dealerships struggle with the gap between getting a consumer on their website and getting them to contact employees directly, whether that be on […]

Recently, I’ve noticed that auto dealerships are either confident that Twitter is essential to their interactive marketing initiatives, or that they disregard it all together as a valuable marketing medium. Having managed and ghost-tweeted for several automotive dealerships across the East Coast, I have seen first-hand that dealerships can definitely benefit from a presence on […]