Continuing their Social Networking growth, Northeast Acura of Latham, NY unveiled a special Valentine's Day promotion to help grow their fans of Facebook and followers on Twitter. Potratz tagged a video to help promote the giveaway, which was done entirely through the Social Media Networks. The giveaway, which was a random drawing for a Facebook […]

The Wall Street Journal reported that 69% of American Businesses apart of the Fortune Global 100 are on Facebook. Chances are your customers and employees are there too, but is your company there? A Fan Page for your business is a good way to connect with your customers and employees already on Facebook. Here are […]

Meet Foursquare. Foursquare is a social networking application that allows users to "check in" at any location they visit. In a way similar to Twitter, it then notifies people who are following you online where you are with a location map and any reviews that users have left. You're probably wondering, how is this going […]

People use social networks like Facebook and Twitter in order to build or strengthen relationships. They are extremely likely to “defriend” or “unfollow” an automotive dealership since they associate them with spamming and unwanted information. For example, no one wants to follow a dealership’s Twitter feed or become a fan of their Facebook page if […]

Do Reynolds and Reynolds and ADP have a Social Media Component - a widget or a plugin? No, they don’t. However, they do have a lot of valuable information that you can use for social media, such as previous and prospective customers’ names, their addresses and even email addresses. All of this information can be […]

I did a sales meeting this morning for one of our automotive clients and presented this question to the sales staff. "Are you the CEO of this Dealership"? Everyone answered "NO"...think again I said! I believe to be successful you must have a CEO mentality. All successful sales people view themselves as a business within […]