"Auto dealers try variety of tactics to lure buyers" Let me start this post off with saying I don't like nor do I agree with the headline title and it just go proves how Newspapers are notorious for always trying to make everything a negative. When the fact of the matter is Metro Ford Schenectady is a […]

SOURCE: The Nielsen Company Dec 18, 2008 10:00 ET 81 Percent of Online Holiday Shoppers Read Online Customer Reviews, According to Nielsen Online Nearly 25 Percent of Online Shoppers Have Spent More Than $500 Online This Season NEW YORK, NY--(Marketwire - December 18, 2008) - Nielsen Online, a service of the Nielsen Company, today announced […]

By Fred Ahn Agencies and media companies with online video expertise stand to see their revenue hit the fast lane if they win some auto dealerships as clients, a new study suggests. More than half the auto dealers who responded to a survey by The Kelsey Group said they plan to include online video clips […]

Why is it every time I speak of Social Networking or Social Marketing as being part of a dealers marketing mix, the response I receive is a crinkled forehead and the conversation goes something like this… Dealer: "ummm do you mean like Facebook or MySpace?" Me: "Yes that would be an example but there are […]

I have been asked by a few car dealers to clarify what Google PPC (Pay Per Click) or also known Google Keywords, or Google Search Engine Marketing so let me know if this helps or if you need more details.

Schenectady, N.Y. - Search Engine Optimization or SEO is a process that plays an enormous role in the volume and quality of traffic to a web site. There are dozens of factors that can play into a site’s SEO, but Potratz Partners Advertising in Schenectady has seen tremendous results by properly adopting various video sharing […]