I don’t know if you've noticed, but Honda has recently adopted a new advertising tactic. Well-known and well-liked music has taken a front sesat in their commercials. This makes them memorable and effectively grasps the attention of potential consumers. According to Honda, the reason behind this is to ‘conjure up the rush consumers experience when […]

By: Kimberly Roselle Simple fact: I take care of my cars. In the 17 years I have been driving, I have only had three cars. I am currently driving a 2005 Chevy Cobalt. I bought the first run of this car during Employee Pricing. Despite some issues with the fit and finish I have no […]

1. Set Goals When you think about your dealership, it might seem that the goal is obvious: to sell cars. While that is true, the important thing to remember is that a more specific goal and action plan is easier to obtain. Rather than the basic goal of "sell cars", you have to develop a […]

By: Matthew Klein In the last installment, I discussed the importance of pre-production and how it, when played out effectively, positively plays into the rest of your production. This time, I'll be discussing what it's like to actually be working on a production set. I'll go over some of the quick dos, don’ts, tips and […]

Procrastination We all know about it– continuously pushing things off until the last possible moment, always saying tomorrow, next time etc. Well one Argentinean publisher says no more, recently developing special ink that will disappear within two months time of coming into contact with the sun and air, allowing a reader a limited time to […]

Google Analytics is a powerful tool for managing your online advertising campaign. But did you also consider that tracking your ad campaigns can provide important insights into your business – and help you control your inventory? Think about it this way. People will search a variety of things to land on your site. They might […]