Dennis Galbraith Joins Potratz
In a continuing effort to bring on the best new talent, Potratz has hired on dealer research and business intelligence expert Dennis Galbraith, founder of Dennis Galbraith Enterprises, Revenueguru.com, former vice president of Cars.com and former executive director of Automotive Internet Practice at J.D. Power and Associates. In his prior position at Drivingsales.com, he served …
Read moreReal World Marketing: Are You Prepared?
Daily processes and industry standards are constantly changing and growing, therefore continuous training is an important aspect of any company. Keeping up-to-date on the latest trends and opportunities provides employees the chance to always be learning, and allows the company to stay a step ahead of competition. Digital Marketing is an arena in which this …
Read moreA Day in the Life of a Potratz Intern
As I stroll in at 9am I can’t help to feel a bit guilty, because my colleagues have been hard at work for the past half hour. As an intern my hours are slightly less than the regular crowd; not only do I enjoy the extra snooze time but this also means that I do …
Read moreThe Power of Heat Mapping
Heat mapping is an analytic tool that allows you to see where visitors are clicking on your website. Using this tool enables you to visualize different types of data, including which images, buttons and links people are clicking on. If one of your goals is to consistently improve the consumers’ website experience by analyzing their …
Read moreGame of AdWords
Note to readers: spoiler alert in regards to Game of Thrones! They say that when you play the Game of Thrones either you win or you die. Thank goodness for us the same is not true for Search Engine Marketing with Google AdWords. In the world of advertising, many forms of media that an advertiser …
Read moreReady Or Not, The “Real World” Is Coming
From a young age, students are taught that attending college will increase their chances of following a path to professional success. They are repeatedly told that by obtaining a degree, they will be eligible to grab hold of an entry-level salary, post-graduation, up to 40 percent higher than what they would be offered with …
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