Industry Buzzwords: Confusing or Helpful?
Have you ever been to a doctor’s appointment and felt as though your doctor was speaking in a foreign language when diagnosing you? Do you find yourself asking, “Can you repeat that in English Doc?” The frustration you feel is normal and happens due to miscommunications caused by unnecessary jargon. Industry buzzwords can be useful …
Read moreIt’s An Ad World After All
Do you ever wonder what goes on behind the scenes at Potratz? You already know that we’re a full service advertising agency specializing in digital marketing, but what does that really tell you about us? Maybe you’re picturing the cast of Mad Men fast-forwarded through the decades, or maybe you’re simply thinking of The Office …
Read moreRetargeting On Facebook
Facebook is constantly changing it's website to stay fresh and new, as well as keeping up to speed with the ever changing world of online marketing. This happens so often it can be hard to stay up to date with what is going on, but don’t worry, we are here to help! So what’s new …
Read moreReal or Fake: Facebook Helps Us Decide
Last week, Facebook announced they would be launching verified Pages to “help people find the authentic accounts of celebrities and other high-profile people and businesses on Facebook.” Users will be able to distinguish which Pages are verified by a small blue check mark besides their name that will appear on timelines, in search results and …
Read morePaul to Speak at the CADEX East Conference
The CADEX East Conference announced that Paul Potratz, founder and COO of Potratz, will be a featured speaker when the conference meets on Friday, April 5, at the Casino Nova Scotia, in Halifax. This is the second annual CADEX Spring Training event, and the speakers will be bringing industry-leading ideas on key topics to …
Read moreJoin the Potratz Team for the Ribbon Cutting Ceremony of our Newly Renovated Downtown Schenectady Locale
Potratz, an award-winning advertising agency located in Downtown Schenectady, will be holding a ribbon cutting ceremony with the Chamber of Commerce on March 28, 2013, to celebrate the renovation of their newly acquired property. The ceremony will begin at 4 pm, and guests will be invited to tour the facility, and enjoy entertainment, wine and …
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