All Posts
ADWEEK Says Digital Advertising Logs Record Breaking Quarter
Of course, this headline is no surprise to us here at Potratz. According to the article, “Interactive advertising revenues totaled a record $14.9 billion in the first half of 2011, a 23.2 percent increase over last year,” and “Digital ad spend growth has out-performed every other category measured. For some context: In the same period, […]
Google Launches Real-Time Analytics
Google Analytics, long a valued tool for measuring website traffic, recently announced the addition of Real-Time analytics to provide to-the-minute updates of traffic to your website. This new tool brings many benefits for car dealers seeking to monitor website traffic closely as part of their online automotive marketing campaigns. Previously, Google Analytics delayed reporting stats […]
New Age Automotive Marketing
Technology is advancing at the speed of light, so much so that the most life-changing innovations of the 21st century have been from this segment. Its effect has been felt on every aspect of society, but perhaps one area where the impact of this technology can be really be seen and felt is in automotive […]
Marketing your Dealership’s Service Center
Marketing your Dealership's Service Center How much of your dealership’s advertising budget goes into promoting your Service Department? Often times it seems that Car Dealers put so much time into getting the Front End ready for Lights, Camera and Action that the Back End gets neglected. Promoting your Service and Parts Center as well as […]
