Bionic Arms and Automotive Marketing?
It’s hard to think there could be anymore ways to market your business these days. With all of the help from search engines, YouTube, Facebook and traditional marketing outlets, most would assume you are getting the best bang for your buck. But there is one way to market your automotive business that many don’t think …
Read moreGrading Your Dealership’s Competition
In marketing for auto dealers around the country, we spend time analyzing their competition to see how they’re doing with everything from social media marketing to website lead management. In order to beat your competition out in sales, your dealership needs to take the time to look at what competitors are doing. Here are a …
Read moreNew News on Newspapers
Warren Buffet recently announced he is leaving the board for the Washington Post Co. after almost a 40 year run. On another note Rupert Murdoch's News Corp just launched the first iPad-only newspaper last week, for which it plans to charge 99 cents per week or $40 per year to read. There has also been …
Read moreThis demographic influences 85% of vehicle sales!
I'd like to ask you a question. Which demographic outspends and controls the majority of consumer spending? Believe it or not, women are the decision makers for over 83 percent of consumer spending decisions! Let's face it guys, females have a very influential impact over us. When it comes to purchasing vehicles, it's not a …
Read moreSnowed In? It’s the Perfect Automotive Marketing Opportunity!
This week’s snowstorm is affecting dealerships across the country as they plan to deal with the weather: getting ready to dig out the lot and preparing for fewer customers to come in. But bad weather can be the perfect opportunity to send out a special offer. Your auto dealership’s marketing campaign needs to connect to …
Read moreTrending the technology wave
Technology is constantly changing the playing field in business; especially advertising. Most people in the industry are always looking for the next big thing and automotive dealers are always looking for the next "silver bullet". But sometimes you have to take a look backwards to keep ahead of the curve. As new advertising tools are …
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