Paul Potratz To Give Webinar for DealersEdge
Paul Potratz, COO of Potratz, will be presenting a special webinar for DealersEdge titled “How to Get In Front of the Smart Phone Wave in Your Dealership” on Thursday, October 27. Paul stresses that a successful partnership in the ever-changing digital landscape is more than a marketing campaign. Paul will discuss during this webinar: how …
Read moreWhere are you spending your time?
Did you know Americans spent 53 million minutes on Facebook in March? Wow! That is a lot of eyes and a lot of possible leads for your dealership. Social media is changing the world of digital automotive marketing. To put that number in perspective, according to the Bureau of Labor Statistics, the average American spent …
Read moreAdWords Call Metrics - Discovering Where the Lead Originated
Have you ever wondered how a potential customer got your dealership’s information? You could ask them directly but that can seem unprofessional. Instead, Google AdWords has developed Call Metrics. Call metrics creates a unique number for each AdWords campaign. This number is automatically inserted into the ad and then will appear on Google.com. This allows …
Read moreNew Age Automotive Marketing
Technology is advancing at the speed of light, so much so that the most life-changing innovations of the 21st century have been from this segment. Its effect has been felt on every aspect of society, but perhaps one area where the impact of this technology can be really be seen and felt is in automotive …
Read moreHow to Take Advantage of the New Facebook for iPhone Check-in Feature for Your Dealership
Although the iPhone app was intended to let users stay connected with their Facebook friends while on the go, auto dealers can also take advantage of this technology to make their automotive mobile marketing campaigns more interactive and more in-tune with the social media. With the release of Facebook for iPhone’s newest version (version 3.4), …
Read moreThe Benefits of SMS Marketing for Your Auto Dealership
Among the many methods of digital automotive advertising, mobile phones are emerging as one of the most effective devices to promote your dealership. But not all mobile phones are created equal. While SMS marketing capitalizes on text messages to propel its campaigns, another platform for mobile marketing is gaining popularity. I’m talking about smartphones. IDC’s …
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