Are You Being Seen?
National Advertising vs Local Advertising for Auto Dealers... Advertising is all around us. It’s everywhere. But, that doesn’t mean that your dealerships’ advertising is everywhere it needs to be. Advertise all you want, but if your potential customers aren’t seeing your ad, you've missed the point. Be Everywhere So the question is, how do you …
Read moreGoogle Change May Mistakenly Turn Search Traffic Into Referral Traffic
Do You Really Know How A Car Shopper Really Found Your Dealership Website? Google’s about to make a change to how it reports referrer information for those using its Chrome browser. As a result, some analytics programs may begin listing search visitors as if they instead came directly from Google without doing a search, though …
Read moreDrivingSales Dealer Satisfaction Awards
We are proud to announce that Potratz has been awarded Top Rated SEM/PPC in the third annual DrivingSales Dealer Satisfaction Awards. “Winning this award is such an honor, and it pleases me to accept it on behalf of my team, whose hard work and effort allow us the opportunity to create long-lasting relationships with our …
Read moreAdWords Call Metrics - Discovering Where the Lead Originated
Have you ever wondered how a potential customer got your dealership’s information? You could ask them directly but that can seem unprofessional. Instead, Google AdWords has developed Call Metrics. Call metrics creates a unique number for each AdWords campaign. This number is automatically inserted into the ad and then will appear on Google.com. This allows …
Read moreSearch Preview in PPC Ads: What Does It Mean for Your Campaigns?
You’ve probably noticed the little magnifying glass next to Google search results. When you click it, you see a preview of what the site looks like. Google has recently added this preview feature to paid search results as well, letting people get a glimpse of your page before even clicking the link. What are the …
Read moreBrian Pasch: I Thank Paul Potratz For Haunting Me
Brian Pasch posted the following article on Automotive Digital Marketing. Read to see just how effective remarketing can be for your dealership and how we at Potratz have led the way in integrating this technology into online automotive advertising. Also, be sure to sign up for the Automotive Marketing Boot Camp in Orlando, where Paul …
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