How to Use Google’s +1 Button to Promote Your Auto Dealership
Google has just recently rolled out their new button, “+1”, on its search listing. It works very much the same as Facebook’s “Like”button except that the items to be liked are the listings on Google’s search results. This is Google’s latest attempt to integrate feedback and recommendations into their search listings, with hopes that this …
Read moreGoogle Boost: Simplified Pay-Per-Click for Busy Auto Dealers
Ideally, an auto dealership should be running a pay-per-click campaign through Google AdWords, but what if you just don't have the staff or the time to manage an AdWords campaign? Google now offers a simplified option called Google Boost through Google Places in which you can basically "set it and forget it." Unfortunately, this platform …
Read moreFocus on the Goal in Your Dealership’s SEM
What’s your ultimate goal in running a search engine marketing campaign for your car dealership? To get more clicks on your ads? To lower your cost per click and get the most for your money? To get more conversions when people fill out forms to get a quote? All of these things work step by …
Read moreRunning an Ethical PPC Campaign for Your Dealership
Running an Ethical PPC Campaign for Your Dealership Recently, we were searching one of our dealership clients (Bill Rapp Superstore) in Google and found that a competitor, Nemith Nissan, is bidding on their dealership's name in search. So when we typed in "Bill Rapp Nissan," a pay-per-click ad showed up saying "Bill Rapp Nissan-we beat …
Read moreYahoo! Local for Auto Dealers
Yahoo! Local for Auto Dealers Yahoo! Local has created an algorithm to gather content from local blogs, newspapers and local retailers to create another great opportunity for Auto Dealers. Although this service remains as a Limited Beta there are more cities being added rapidly. This is an attempt by Yahoo! to aggregate deals from sites …
Read morePaid Tweets in Google Search Results
Google is now integrating Promoted Tweets into Google Realtime Search. Twitter allows advertisers to pay for Promoted Tweets that will show up above the others in search results, similar to Google AdWords. Twitter itself only just unveiled Promoted Tweets, which the company is running on a trial basis with a select group of marketers, but …
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