Search Engine Marketing

New Google Advertising Features

New Google Advertising Features for Dealerships Since Automotive traffic on a dealership’s lot has turned primarily into traffic on the Internet, advertising on the Web has become essential for dealerships. But, many dealerships struggle with the gap between getting a consumer on their website and getting them to contact employees directly, whether that be on …

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Potratz Privacy Statement

Your privacy on the Internet is of the utmost importance to us. This privacy statement discloses what information we gather, how we use it, and how to correct or change it. Information Gathered by Potratz, The Digital and Social Media Firm for Auto Dealers, Dealer Groups, and the Automotive Industry For visitors to our website, …

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Metro Ford Featured on CBS

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Metro Ford of Schenectady, Potratz Unveil New Automotive Website

Schenectady, N.Y. - Metro Ford of Schenectady, Albany NY and the Capital Region’s premiere Ford Dealer has unveiled their new website, http://www.metrofordny.com. The completely customized site went live recently, and includes the latest technologies in automotive website design. The site, http://www.metrofordny.com, has been designed to compliment Metro Ford of Schenectady’s successful interactive presence, including their …

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KIPO CHEVROLET, SUZUKI OF RANSOMVILLE, LOCKPORT, BUFFALO AREA TURN TO SOCIAL MEDIA

RANSOMVILLE, N.Y. - KIPO Chevrolet and KIPO Suzuki of Ransomville and Lockport, the two dealerships that make up the KIPO Auto Group in the Buffalo, Niagara, Rochester area are beginning an entirely interactive social media campaign,. Keith Lucas, owner of KIPO Chevrolet in Ransomville, strongly believes this is great move for the dealership’s interactive marketing campaign. Read more

Harr Toyota, Chrysler Jeep Dodge of Worcester Embrace Social Media

Worcester, MA. - Harr Toyota Worcester and Harr Chrysler Jeep Dodge Worcester have turned to social media to connect with today’s consumers. The opportunities and potential for a car dealer using social media marketing is endless, and Harr Auto Group Worcester’s General Manager Mike Gross is already seeing positive results from his new social media campaign. “With the use of new technologies at an all-time high, it is extremely important as a car dealer to connect with consumers at a one on one level. Harr understands the days of running full page ads and doing television campaigns are diminishing with the constant influx of social media, and we’re ready to embrace this cultural shift.” Harr is already seeing the benefits from their newly implemented campaign. Read more