Auto dealers try variety of tactics
"Auto dealers try variety of tactics to lure buyers"
Let me start this post off with saying I don't like nor do I agree with the headline title and it just go proves how Newspapers are notorious for always trying to make everything a negative. When the fact of the matter is Metro Ford Schenectady is a couple of guys that see the value in connecting with past and future customers hence the reason they moved from 15th place in New York to 3rd place and their CSI scores are impeccable. You can call the dealership and speak directly with President or Vice President and they even return calls. This article is from the Schenectady Gazette.
CAPITAL REGION — Paul Potratz took a picture of the F-250 on sale at Metro Ford earlier this month and then posted it to Twitter with some details about the vehicle.
At the time, the dealership was looking for new ways to advertise its showroom of automobiles. Potratz, who designed the company’s ads for nearly six years, was demonstrating how the company could use online social networks to better target their sales pitch.
“They had a phone call about 20 minutes later,” he recalled. “The next day, a guy came in and bought the truck.” Read more
What is Google PPC
I have been asked by a few car dealers to clarify what Google PPC (Pay Per Click) or also known Google Keywords, or Google Search Engine Marketing so let me know if this helps or if you need more details.
Read moreVideo Search for Car Dealer Websites
Schenectady, N.Y. - Search Engine Optimization or SEO is a process that plays an enormous role in the volume and quality of traffic to a web site. There are dozens of factors that can play into a site’s SEO, but Potratz Partners Advertising in Schenectady has seen tremendous results by properly adopting various video sharing outlets. Read moreMetro Ford Adopts Social Media
Schenectady, N.Y. - Metro Ford of Schenectady is ready to set an example for car dealers around the Capital Region. With the importance of new media at an all-time high, one of Albany’s largest and most successful dealerships is abandoning most traditional media and embarking on an entirely new social campaign that is providing exceptionally exciting results.
Read morePotratz Unveils New Website for Baumann Auto Group
Fremont, OH. - Potratz Partners Advertising is proud to announce the premier of their newest web site, BaumannOhio.com, which went live on November 5, 2008. The new automotive web site was completely customized to each of the six Baumann Auto Group locations, giving it a sleek design that no other can replicate. The site was …
Read morePotratz Announces Full Service Contract with Buffalo Area Auto Group
Potratz Partners is proud to announce a full-service advertising contract with Buffalo, NY based automotive dealer, Kipo Motors. Potratz will handle all of Kipo’s advertising and marketing efforts which include print, broadcast, public relations, and interactive elements.
Read more