What is The One Thing Your Dealership Website is Missing?
Auto Dealer Websites to become a Social Dealer Technology Has Benefits Technology and advancements in Social Media API's allow some very exciting things to take place in your dealership website. A social media login on a dealers website will allow automotive advertising companies like ours to gather extensive social and demographic data on car shoppers …
Read moreWhere are you spending your time?
Did you know Americans spent 53 million minutes on Facebook in March? Wow! That is a lot of eyes and a lot of possible leads for your dealership. Social media is changing the world of digital automotive marketing. To put that number in perspective, according to the Bureau of Labor Statistics, the average American spent …
Read moreFacebook Enters Groupon’s Arena with Deals Program
Today, Facebook is launching a deals program similar to those on sites like Groupon and Living Social, testing offers in five major cities across the U.S. These deals will include major discounts and exclusive offers for tickets, passes, and more. People can then share it by “liking” to potentially get greater discounts if friends buy …
Read moreDoes Your Dealership Have a Social Media Policy?
Many dealers are hesitant to let their salespeople use Facebook because they expect employees to waste too much time chatting with their friends, playing Farmville, etc. This concern is understandable when you want your salespeople to be on the floor selling, following up to leads over email and phone, and making the most of their …
Read moreImportant Things to Remember When Marketing Your Dealership on Facebook
Simply having a business page on Facebook is no longer enough to run a successful automotive marketing campaign on Facebook. With a number of companies and brands joining the bandwagon, Facebook has become a saturated market and unless you understand how the market behaves, you might be get lost amid all the noise. Similarly, filling …
Read moreUsing the Fundamentals of Twitter to Engage Current and Potential Customers
Five years ago Jack Dorsey, co-founder of Twitter, sent out the first tweet launching a new form of communication that became a revolution in 140 characters or less. This year, Twitter posted a blog reporting that it only takes about one week for users to send 1 billion tweets and last February an average of …
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