Using Facebook to Make Your Dealership More Approachable
There seems to be some missed opportunity of what Facebook was originally intended. As part of a well thought out auto dealership social media strategy, we consider what message and tone is appropriate for that space. Facebook was established to network and build friends in a non-intrusive manner. It’s a social network and yet many …
Read more57,514 apps on Facebook
Facebook is still a Gorilla and not showing any signs of slowing down! Here is a quick tidbit that should make you think hmmmmmm do I really have a Social Media Strategy! A real Social Media Strategy actually planned out. There are 57,514 apps on Facebook with over 200,000 developers currently evaluating the platform. These …
Read moreDrive Conversions with Your Dealership’s Facebook Business Page
You can increase leads and conversions through your dealership's Facebook business page. However, you need to take an approach different from hard-sell methods you may have used in the past with traditional advertising. Social media marketing is all about building relationships with your dealership's followers instead of just blasting a message out to the world. …
Read moreBuick’s Social Media Scavenger Hunt
A Well-Planned Automotive Social Media Campaign Want to see an example of an automaker getting on board with social media marketing? Buick is striving to appeal to the social media generation with its latest promotion, Quest for the Keys, integrating location-based social sites like Foursquare, Gowalla, and Facebook Places as well as Twitter and a …
Read moreMarketing your Dealership’s Service Center
Marketing your Dealership's Service Center How much of your dealership’s advertising budget goes into promoting your Service Department? Often times it seems that Car Dealers put so much time into getting the Front End ready for Lights, Camera and Action that the Back End gets neglected. Promoting your Service and Parts Center as well as …
Read moreTrack Your Dealership’s Facebook Following
Track Your Dealership's Facebook Following Ever wonder how many people really see what you post on your car dealership's Facebook page? Facebook recently added features to its Insights for business pages, offering new opportunities to see how people are connecting with pages. Now, you can see how many people saw a post or interacted with …
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