Digital Full Service Advertising

Internet Full Service Advertising

Potratz works long and hard to create customized campaigns or each of our clients with an increased focus on developing 100 percent integrated campaigns. In today's automotive industry, internet marketing is one of the foundations for a successful automotive advertising campaign. Potratz does it all by organizing, implementing, and executing an entire internet marketing campaign for its dealers and dealer groups.

Internet + Traditional = Potratz

Our process ensures that all online media and website creative is consistent and up-to-date with any sales events or pricing incentives that need to be marketed. However, we also utilize our creative professionals to provide different approaches to develop a more powerful call to action via all of your digital marketing efforts. By doing this, it will drive a better rate of conversions on your dealer and dealer group website, providing you with a more positive return on investment.

Creating a Consistent Brand Message Across ALL Media

As an internet marketing management agency, these services include:

• Designing and creating custom website panels and graphic creatives to be consistent with all traditional media elements.
• Scheduling custom creative for website panels and implementing different creative approaches to maximize on customer conversions.
• Working with data feed services like Homenet, Dealer Specialties, VinSolutions, CDM and other providers to ensure inventory displays on dealer website are current and up to date.
• Populating specials and inventory highlights to third party vendors such as Autotrader, Cars.com, Craigslist and OLX.
• Creating customized calendars that map out the digital marketing campaigns on a monthly basis. This includes incentive panels and creative, but also various promotional and unique design that separates your dealer or dealer group website from the competition.
• Writing specific model content and pages to improve the dealership and dealer group's SEO campaigns (This is done model specific to fit current and consistent incentives seen throughout the dealership's and dealer groups).
• Producing video for the specific model pages and vehicles to help SEO. These videos are done weekly or monthly, depending on current incentives and various inventory pushes.
• Handling and providing website analytics and conversion statistics to help show growth for that specific dealer or dealer group.

Don't let your dealership fall victim to an out-of-date website or third party vendor. Separate yourself with a customized internet marketing management campaign through Potratz today.