Email Marketing for Auto Dealers

Reach Automotive Shoppers with Targeted Email Messages

Email Marketing is one of the most powerful elements to a successful automotive advertising campaign. Potratz creates relational Email Marketing campaigns that speak to whatever your customers and prospective car buyers are interested in. Why get labeled as a SPAM dealership with generic blasts and content? Potratz uses Smart Sense E-Mail Marketing to get results for our dealers.

Our Email Marketing campaigns for auto dealers are broken down into three separate programs in order to fit our clients and customize to your dealership. Below are the packages and information for each of our individual automotive email marketing services.

Monthly Newsletter Smart Sense - Potratz monthly newsletter email campaigns are designed to personalize your dealership with its customers and database. These make up your dealership's customized magazine, except it is online. The content and creative graphics concepts include, but are not limited to, community events, salespeople of the month, dealership awards, manufacturer news, sales events, sales offers, and cause marketing events and promotions that your dealership holds or sponsors. Potratz will design your customized newsletter, produce content, provide analytical results reporting, and schedule your monthly campaigns to fully engage everyone in your email database with each issue. Pricing starts at only $1,000 per month.

Service Email Smart Sense - How often does your dealership promote its Parts and Service Center or the Body Shop? Our service email marketing campaigns are brand specific and customized to fit your service specials and promotions. They are designed to always keep your customers engaged with the dealership, no matter what portion of the sales or service funnel they are in. The service department emails interact with your customers, allowing them to receive tangible savings with every scheduled campaign. Along with the coupons and direct savings, the emails also contain built-in creative triggers that drive traffic back to the service and parts portion of your dealership's website. The Smart Sense Service E-Mail packages are designed and scheduled as many times to fit your needs. Pricing starts at only $800 per month.

Sales Event Email Smart Sense - Our sales event email packages segment your database and increase conversions by targeting specific car buyers in your network. We design and produce email campaigns that are consistent with your sales event message, but segment them to reach specific model and brand demographics. This allows us to drive traffic to your website in a much more targeted effort, increasing your web analytics immediately. It also will increase opportunities for more leads as we are now marketing to a much more specific segment of your dealership's database. The days of mass email spamming are over in the automotive industry. Target your car buyers with specific sales event messages that are customized for your dealership's brand and models. Our package includes the designing, scheduling, and analysis of each month's efforts so that we can continue to set benchmarks for future conversions. Our pricing starts at only $700 per month.

All of our automotive email marketing services are designated to drive leads and reduce advertising cost per unit without losing sight of a targeted and custom message that is specific to your dealership and franchises. Get your email marketing started with Potratz today.