Potratz Advertising is excited to announce that Paul Potratz, COO, will be the key-note speaker at the DrivingSales Executive Summit at the Bellagio in Las Vegas. The DrivingSales Executive Summit will be held October 9th through October 11th, and Paul will discuss how to integrate leading edge digital marketing trends with ‘traditional’ digital marketing – and into the customer experience. For more information on the DriveingSales Executive Summit click here.

“We are thrilled to welcome Paul’s enthusiasm and wealth of knowledge in automotive e-commerce to the DrivingSales Executive Summit,” said DrivingSales CEO and Founder Jared Hamilton. “Paul is one of our industry’s most popular speakers because he knows how to turn digital trends into dealership results. His insights on how to implement achievable Internet marketing standards and strategies will be invaluable in helping DSES attendees re-invent their dealerships for a more profitable 2012 and beyond.”

In addition to sharing his expertise each week through online workshops, via his website, Potratz is a trainer for DrivingSales University, and speaks at NADA, JD Power and Associates and 20 Groups. He hosts the weekly video series “Think Tank Tuesday” which reaches over 39,000 automotive professionals across the US, Canada, and the UK, and has also been interviewed by and contributed to The New York Times, New York Post, CBS, The Wall Street Journal, Automotive News, and several regional newspapers and radio talk shows on topics specific to automotive marketing and digital, social media and consumer behaviors.

Potratz is scheduled to address the DSES on Sunday, October 9, 2011 at 3:45 pm. Keynote speakers at the summit include social media expert and New York Times bestselling author Gary Vaynerchuk, renowned social media strategist Jason Falls, location-based marketing expert Aaron Strout, and Zappos.com customer loyalty professional Rob Siefker.

Paul Potratz and the team at Potratz Advertising help dealers around the nation with both digital and traditional advertising. One thing that sets Potratz apart from other automotive ad agencies is a willingness to embrace change and keep on top of the latest digital trends to give their clients a unique advertising message that is unified across all mediums. See how we can help your dealership implement a mobile marketing strategy or assist you with your dealerships’s social media integration.

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