Paul Potratz to Speak at VW NCM 20 Dealer Group

On February 3, Paul Potratz, COO of Potratz, a full service automotive ad agency, will speak to an NCM 20 Group of VW dealers in San Francisco on multiple topics related to automotive digital marketing. He will cover search engine marketing as well as social media and behavioral marketing, discussing how auto dealers can target specific demographics with their messages.

New technology lets car dealers break down their leads to more specifically target people with messages customized for them. Also, a dealership can show ads to people based on what pages they visited on a website. Paul will discuss utilizing the latest digital resources to help these dealers market their sales and service departments to today’s audiences, reaching them through social sites, search engines, mobile phones, and more.

We will post a recap of Paul’s talk afterward. Stay tuned for the latest updates on Potratz’s activity in the world of digital automotive marketing!

Paul and others from Potratz are available to speak to dealers and dealer groups around the nation. Contact us today to schedule a speaking opportunity.