Retargeting is a specific form of behavioral targeting. With retargeting you are able to create a fully integrated campaign strategy. Learn More

Search Engine Marketing

Our search engine marketing strategy places your dealership at the top of search results and also hits targeted leads with display ads. Learn More

Social Media Marketing

Tens of thousands of people in your market are using social sites like Facebook every day. Is your dealership leveraging the power of social media to reach these leads and sell cars?
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Custom Websites

We design and build custom auto dealer websites, from full websites to landing pages to mobile sites. Learn More

Mobile Marketing

We develop mobile applications for dealers, displaying everything from inventory to service specials. People can download an app onto their phones to easily view pictures, specifications, and more for every vehicle in stock.Learn More

Pre-Roll Video Ads

Video pre-roll is created to represent your dealership's brand message, it is the integration of your digital and traditional campaigns. Learn More

Marketing Automation/Lead Scoring

Marketing automation software allows people to instantly receive a customized response as soon as they fill out a form, and then sets up a series of drip marketing messages over time Learn More

Text Marketing

More than 2.3 billion text messages are sent every day, and over 90 percent of all SMS text messages are read within 3 minutes. Learn More

E-mail Marketing

We create relational email marketing campaigns, specifically targeted to reach your leads most effectively. Learn More

Mobile App

Mobile Apps are pivotal for any Dealership's Mobile Marketing Campaign. Does your Dealership have a Mobile App ready for customers to download? Learn More

Website Maintenance

In today's car industry, digital marketing is one of the foundations for a successful automotive advertising campaign. At the heart of this campaign is your dealership's website.
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Lead Generation

Receive leads for local car shoppers ready to buy specific makes and models at your dealership. Learn More

Market Research & Surveys

Find out how the people in your market think so you can refine your campaign to best target them. Learn More

Direct Mail

Reach thousands of people in your market with a targeted direct mail campaign we develop from start to finish, including high-quality design and tracking analytics. Learn More

Graphic Design

We design high-quality graphics for every part of a campaign, from newspaper ads to web banner graphics. Learn More

CO-OP Management

We handle co-op submissions and ensure that your advertising efforts meet the correct standards so your dealership receives the maximum funds possible. Learn More

TV & Radio Production

Throw the stereotypical, boring, low-quality TV car commercials to the side. With many years of experience in video production, car dealership TV commercials come as second nature for Potratz. Learn More

Public Relations and Reputation

We incorporate a public relations campaign into each automotive dealer's monthly campaign as an essential way of promoting positive press about the dealership. Learn More

Blogging and Content Development

Quality content is the key to keeping visitors on your site as well as ranking your car dealership's website higher in search. Learn More

Search Engine Optimization

Search Engine Optimization is a cost effective way to promote your Dealership's Website online by having your Dealership's Vehicle Inventory and Automotive Services listed organically in Search Results. Learn More

Fixed Ops Marketing

Do you have a plan in place to market the service center at your dealership? Often car dealers focus on sales but ignore the potential for advertising to keep customers coming to the dealership for service, parts, and body work. Learn More

Event Marketing

A well-organized event can drive hundreds of new leads and majorly increase your sales. We have organized several successful events, both sales-oriented and community-oriented. Learn More

Cause-Related Marketing

Showing that your dealership is supportive of a cause, like a drive to raise money for cancer research, is a great way to build goodwill with the community and also gain exposure. Learn More

Business Development Center

We help grow sales, handling leads and ensuring that salespeople are on the lot ready to meet potential customers. Learn More

Social Media Consulting & Training

Consult with experienced professionals to learn how to integrate the latest interactive tools with traditional marketing efforts. Learn More