Paul to Speak at the CPO Dealer Forum

Paul Potratz, founder and COO of Potratz Advertising, headquartered in Schenectady, NY, will be speaking Monday, November 12 at the CPO Dealer Forum as part of the 2012 Auto Remarketing Used Car Week at The Phoenician in Scottsdale, Arizona.

Paul’s talk will give attendees precise steps and approaches to get more results from both their Adwords accounts and Social Media strategy. During his speech he will present his own story of how Potratz increased leads from 400 to over 2000 in just 180 days. Best of all, these strategies can be implemented immediately after the Forum. Designed specifically for dealers, the CPO Forum is an intensely educational two-day gathering that will shine the spotlight on the certified pre-owned industry. The nation’s top dealers will share their on-the-lot experience with selling, pricing, sourcing and marketing their CPO vehicles. Attendees will have opportunities to ask questions, share best practices and start conversations with dealers from across the country, leaving the event with fresh new actionable ideas for maximizing

For more information on the CPO Dealer Forum click here.