Paul to Speak at the Motor Dealers Association of Alberta Convention

Potratz Partners Advertising is pleased to announce that COO Paul Potratz will be speaking at the Motor Dealers Association of Alberta Convention. The convention is slated for May 4-7, 2013 in Banff, AB. The convention will take place at the Fairmont Banff Springs Hotel, a UNESCO World Heritage Site, located in the heart of Banff National Park.

The conference is open to all British Columbia, Alberta, Saskatchewan and Manitoba Dealer Association members. Event sponsors include www.cdemo.com, www.kijiji.ca, and Adesa Canada. The lineup was crafted specially from requests made by the Alberta Motor Dealer Advisory Board, which is made up of franchised dealers.

This year’s lineup, in addition to Potratz, includes Dennis Galbraith and Eric Miltsch of DrivingSales.com, Joe Webb and Bill Playford of DealerKnows.com, and Adam Thrasher and Jay Radke of cDemo.com.

Mr. Potratz will be speaking on “Understanding How to be Successful in Social Media and Digital Advertising.” His presentation will focus on how dealers can start to leverage the explosive boom of mobile marketing, social gaming marketing, and social selling. He will also touch on how to successfully integrate these leading edge digital marketing trends with ‘traditional’ digital marketing – and into the customer experience.

The Motor Dealers Association of Alberta is a not-for-profit, industry trade association that represents Alberta’s franchised new vehicle dealers. Their members include over 90% of Alberta’s franchised vehicle and heavy truck dealerships.

For more information on the MDA Alberta conference, contact us now.