Target Those Ready to Buy with Facebook Partner Categories
Facebook Partner Categories is a new way to target ads to groups of people. This new Facebook ad platform targets individuals through tracking online browsing behavior, buying behavior, and shopping behavior that does not include a purchase. Like Google, Facebook can now create a profile by tracking website visits to places like auto reviews, to create a profile of a likely customer.
Facebook is now able to pull data from data brokers such as Polk to follow offline buying habits. Rewards programs and saving cards such as Starbucks card, Grocery store card, etc. can identify general habits like a preference for organic products, and specific preferences like regular or diet Coke.
Online data and offline data can be merged using hooks like email address and phone number to create a complete picture of the customer. We can identify what mailing lists a person has signed up for and public information, like car registration information, can be accessed and included in campaigns.
For example, a local car dealership can now show ads to people who are likely in the market for a new car who live near their dealership. To date, advertisers have been able to show ads to people based on their expressed interests on Facebook. Now with partner categories, they can also show ads to people on Facebook based on the products and brands they buy across both desktop and mobile.
Advertise with Potratz
All campaigns include dealership specific ad creation on budgets as part of the monthly fee. This offer is market exclusive by brand so opportunities are limited, be the first to be socially dominant in your market.
