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It’s Time to Think About SEO Differently

What Exactly is SEO, and How Is It Changing?

The search engines customers are searchers, not the advertisers. The goal is to make your website a resource because the search engines want to give the searchers the absolute best results possible.

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Think Tank Tuesday and Fact Finder Friday are products of Potratz Partners Advertising, a full-service advertising agency specializing in digital marketing. The agency was founded in 2003 by Paul Potratz in Schenectady, NY and has been the recipient of numerous awards for creative direction and digital marketing. Paul is an industry leader and expert on digital, behavioral and social media marketing tactics for increasing sales. He has been interviewed by and contributed to The New York Times, NY Post, CBS, Wall Street Journal, Automotive News, J.D. Power and Associates, NADA, NCM, F&I; Industry Summit, Digital Dealer, and Driving Sales Executive Summit. Paul contributes to several newspapers and radio talk shows on topics specific to digital marketing, social media and consumer behavior. You can see Paul every week on the popular Web series Think Tank Tuesday and Fact Finder Friday, available on iTunes.