The Next Big Thing In Marketing

Are you looking for a way to get content in front of potential customers in a more visually stimulating way than just an ordinary text-heavy blog post? Information graphics or infographics might just be the perfect solution. These increasingly popular visual representations of information offer a great way to supply specific content to potential customers quickly and clearly, while also offering a great way to increase SEO and your social media presence.

Infographics are not only the latest trend in marketing, but they are also more likely to be shared across social media platforms than a standard blog post or article; getting more mileage than text or graphics alone.

In the automotive industry there are a lot of opportunities to utilize infographics to push your content out to people who might not have normally taken time the to read a long blog post. For example rather than standard vehicle comparisons, why not create an infographic that will display your content in a clean, concise manner that will also be easily sharable?

Being that infographs have become so popular, a well put together one has the potential to go viral and can greatly assist in SEO. For example, when a user sees an infographic that interests them in an e-mail, social media site, or wherever, they can quickly post it on their own website or social media account. Furthermore, if your infographic links back to your site, Google gives you credit for it, and in the SEO game, quality links lead to higher search rankings.

Before you get started creating infographs for your dealership or auto group take the following into consideration:

• Who is your audience and what is it that they will be interested in or find useful?

• Although facts and stats will be your primary focus, make sure to keep it as interesting as possible; be original, use eye-catching art and colors and be sure to keep your rhetoric light and don’t be afraid to inject some humor.

• Be sure to take ownership of your infographic. Include your logo or a short description about your company as well as a web address and contact information.

• Help your target audience find it. Post it to your blog, send it out via social media platforms (i.e. Facebook, Twitter, Pinterest, send it in an eblast, etc)

• Once people can find it, make sure it’s easy for them spread it along to friends and family- give them the option to immediately share, retweet, pin or forward- this is especially important if you are sending it via email.

Infographics can be a truly beneficial tool in your marketing arsenal. Use infographic techniques to integrate a variety of information into a managable concept that any lay person will understand. Just remember to keep it simple, the graphic should present complex information quickly and clearly. Plus remember to have fun with them.