posts by Potratz

Foursquare in Social Media

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Meet Foursquare. Foursquare is a social networking application that allows users to “check in” at any location they visit. In a way similar to Twitter, it then notifies people who are following you online where you are with a location map and any reviews that users have left. You’re probably wondering, how is this going ...

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Building Contacts with Social Media

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People use social networks like Facebook and Twitter in order to build or strengthen relationships. They are extremely likely to “defriend” or “unfollow” an automotive dealership since they associate them with spamming and unwanted information. For example, no one wants to follow a dealership’s Twitter feed or become a fan of their Facebook page if ...

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Northeast Acura of Latham Thanks Social Media Fans with Valentine’s Day Giveaway

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LATHAM, NY - Northeast Acura of Latham, NY is giving away gift certificates for Valentine’s Day dinner to two randomly selected fans on Facebook and Twitter. The giveaway offers $75 gift certificates to Vin Santos Wine Bar in Latham, NY to thank fans for following them online. Schenectady-based advertising agency, Potratz Advertising, developed the incentive ...

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Facebook: An Add-On for Your DMS?

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Do Reynolds and Reynolds and ADP have a Social Media Component - a widget or a plugin? No, they don’t. However, they do have a lot of valuable information that you can use for social media, such as previous and prospective customers’ names, their addresses and even email addresses. All of this information can be ...

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Potratz Unveils Greenwich Auto Dealer’s Redesigned Automotive Website

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GREENWICH, NY - Potratz Automotive Advertising recently unveiled their newest automotive website design for Carmody Ford Mercury of Greenwich, NY.

Potratz Automotive Advertising redesigned Carmody’s website, http://www.carmodyfordny.com, using the latest features in automotive website design and technology. The site is built with many customizable features that provide visitors with experiences that are unique from most other automotive dealerships’ websites. One of which is the “Carmody Truck Center” page. This page and other subcategories such as “Vehicles Rated 28+ MPG” are automatically updated each time new inventory becomes available. The pages are designed to automatically place each vehicle in the correct subcategory as well.

“Vehicles Going to Auction” is another page that is built with new interactive website technology. This page includes vehicles that site visitors can actually bid on in a real time setting. Many of the cars listed on the site also have the option for visitors to “Make an offer now!” The visitor is simply prompted to a form that asks for their offering price as well as their name and contact information. A sales professional then contacts the visitor as soon as they receive the notification.

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