Auto Dealership Sales Training for a New Era

Dealer Marketing Magazine talks to Paul Potratz and others about helping dealers to take full advantage of the opportunities that the Internet offers auto industry. To read the entire article click here.

“Auto dealerships have been sending their employees to sales training for many years and traditional sales training is still indispensable for auto dealership salespeople. As the internet has become more central to how customers search for vehicles, however, training for internet marketing has become an essential part of the sales process. Fortunately, a new breed of programs and trainers has emerged to fill this need for auto dealerships. The dealers who take advantage of training now will be the market leaders in the future.” Paul is very excited to be traveling and speaking with such notable people in the industry. Always happy to lend a hand and offer advice (free strategy tips, Think Tank Tuesday & Workshop Wednesday) this venture with PCG PitStop has been very valuable.

Already serving auto dealerships around the nation, Potratz is rapidly expanding as new clients seek to work with them for automotive advertising through both traditional and digital mediums. Talk to Potratz today about marketing for your car dealership.

Paul Potratz is the COO of Potratz Advertising, headquartered in Schenectady, NY. Potratz is a full service automotive advertising agency that specializes in integrating the power of digital marketing strategies for retail automotive dealers and dealer groups across the United States. Paul’s passion for cars, technology, and art has driven his career. Exposed to the family auto business as a youth, Paul worked his way up from lot attendant to fixed operations, then sales, and, finally, sales management. After helping his friends achieve success, Paul’s next career move was to open Potratz in 2003.

Potratz serves auto dealers and dealer groups all over the country with full service automotive advertising. Contact Potratz today to talk about marketing for your dealership.