Paul Potratz gives talk to the Capital District Radio Association

Paul Potratz, COO of Potratz Partners Advertising, spoke with the Capital District Radio Association on May 18. Paul discussed with the media representatives new opportunities to market their goods and services. The main focus of Paul’s talk was on social media training. Using social media as a tool to brand yourself as an expert in the the field. With proper training, social media can be a very powerful tool in the marketing world. Reminding, attendees how Facebook and Google have been making significant changes to Internet marketing every few months and they don’t want to get left behind. Potratz Advertising is headquartered in Schenectady, NY. Potratz is a full service automotive advertising agency that specializes in integrating the power of digital marketing strategies for retail automotive dealers and dealer groups across the United States. Paul’s passion for cars, technology, and art has driven his career. Exposed to the family auto business as a youth, Paul worked his way up from lot attendant to fixed operations, then sales, and, finally, sales management. After helping his friends achieve success, Paul’s next career move was to open Potratz in 2003. Potratz serves auto dealers and dealer groups all over the country with full service automotive advertising. Contact Potratz today to talk about marketing for your dealership.