Paul To Speak At Auto Remarketing Canada 2012: Canada’s Used Car Conference
Potratz is excited to announce that Paul Potratz will be holding a workshop about social media strategy at this year’s Auto Remarketing Canada 2012: Canada’s Used Car Conference being held April 16-18, 2012, at the Fairmont Royal York in Toronto. Paul’s workshop will focus on a recent study showing that consumers are 63 percent more likely to make a specific purchase based on a social update from someone within their network.
This year’s event is the fifth Canadian conference, and the theme is “Bringing it All Together”. The conference focuses strictly on the Canadian preowned automotive industry and is the best opportunity for attendees to meet face-to-face with decision-makers from some of the industry’s leading companies.
Join Paul for this workshop and find out how you can drive more customers to your dealership by making the most of social media. Learn the seven steps to developing a social media strategy that can work for you, and start reaping the benefits of a positive social media strategy right away.
At Potratz, we don’t just stop at driving traffic to your dealership. We create opportunities to build long-lasting relationships with customers. We do this through on-site webinars and training events for managers & sales teams, offering expertise in new media, mobile, video search, SEO, SEM, retargeting, website design/management and all aspects of traditional media including TV, radio, newspaper, direct mail and email as well. We get involved with each one of our dealers on a personal level. We empower and educate our dealer partners with valuable market and media consumption information that in turn helps develop long lasting results.
Consulting and training dealerships in automotive advertising campaigns and strategies is a huge component of what Potratz does. From traditional media campaigns to social media marketing and online brand reputation, Potratz works extensively with a dealership’s sales and service staff members to develop and implement a successful strategy for any marketing medium.
